Peek at the life of Ad & PR student
The Advertising and Public Relations course is a dynamic course is a dynamic course which entails holistic learning through activities that take us outside the four-walled classroom. Here’s a peek at my everyday life as a student at St. Joseph University. The day starts at 7am with industry experts. Courses Integrated Marketing Communication, Consumer Behaviour, Media Planning, Brand Management, Crisis Management, Public Relations, Account Planning and Management, etc are taught by industrial experts who are also working in the industry. They bring their expertise to the class which gives an insight into how things actually work behind the glamour. They impart knowledge in form of past experience and case studies rather than strictly sticking to just academic books. Along with these regular classes, there are weekly guest lectures and workshops organized by the students after 12, noon. Some of the sessions include discussions on topics like “AI and Advertising”, “Writing Creatively”,